First, you must market to the real world. That includes creating a mailing list. It is the most effective form of advertising next to word of mouth. The internet is great but it works best as an addition to what you're doing in the real world.
Second, you have to be able to process credit cards in order to satisfy today's customers. They expect to be able pay to with a credit card. It works out better for you if you can display your goods beside the check out counter. That's why you need a business hosting website. It kills two birds with one stone.
Third, the web has millions of people who do what you do. In oder to break away from the crowd you will need some help. You can hire a specialist like us or you can use a recommended service. If you don't you will not be found by your customers.
Fourth, it's a highly competetive world. If you don't woo your customers someone else will. You have to keep your product and or services on their minds. There is no better way to do this than with trinkets. Calendars, coffe cups, refrigerator magnets and such. If you look around your house I'm sure you can find some. They are not there by accident.
Use these services and you will see results.
Step 1: Verticle Response
You can't get sales if no one knows you're open for business. Get your E-mail & real world mailing list together, no matter how big or small. It has to be done. Send post cards to everyone you know then start with E-mailings. This service includes list building software to help you keep everything in order.
Step 2: Get a Merchant Web Site
Set up a web page where you can take orders and process credit cards. It will also help customers find you.
Step 3: You have got to be found easily
Ther are people looking for what you are selling. Yahoo business services will help them find you. It's one of the most effective and affordable ways to increase your exposure on the internet. It's also one of the few services that really works.
Step 4: Customer Retention
Nothing makes a good customer like a gift. You worked so hard to get your customers. You have to work just as hard to keep them. Use this site to order your personalized t-shirts, posters, thank you cards, calendars, etc. It's marketing that makes your customers feel appreciated.